For job applicants who want to demonstrate their Google Analytics competencies:
Level up your resume
There are a lot of Google Analytics courses out there, but completing them doesn’t mean you’ve gained the competencies employers are looking for. Getting hands-on experience is a great way to build skills – but how do you get that job in the first place? UppedGame bridges that gap by providing a space where you can demonstrate practical skills and earn an official Achievement Verification document. Include it with your resume – especially when Google Analytics skills are required – and you’ll stand out.
For staffing professionals seeking someone with Google Analytics competencies:
Evaluating applicants can be problematic
It’s not uncommon for people to state on their resume a successful completion of an online course in Google Analytics. However, what value does that really provide to you? How can you know if it has truly prepared someone to perform the duties of the role you’re looking to fill? You could track down and evaluate the course yourself, but there are too many out there to do this each time you encounter an unfamiliar one. Google provides its own online courses, however it would be fair to criticize them for resembling product walkthroughs rather than actual skills-building courses. They’re worth taking to update product knowledge, but they don’t teach how to actually perform the work.
Furthermore, someone who has worked with Google Analytics – but hasn’t listed any courses – may actually be more competent than those who listed courses. What’s needed in situations like this is a reliable method of evaluation.
Recognize verified talent
While reviewing applications, keep an eye out for ones featuring an official Achievement Verification document from UppedGame. When you see it, you’ll know that person has demonstrated the competencies required of the position you’re looking to fill, and that a Google Analytics expert has verified each achievement listed.
Confirm applicant skills
If you’re not convinced your applicants possess the competencies required of the role, offering a position is a gamble that could backfire. Instead of taking that risk, ask them to participate in UppedGame’s Achievement Verification program so a Google Analytics expert can evaluate their abilities and provide a list of verified achievements.
Do you have questions or comments? If so, feel free to contact us.