Doug McCaffrey

Certified Google Analytics 4 Expert Consultant

Doug remotely serves clients throughout the world
and has earned the following designations.

Google Tag Manager
Expert

Google Analytics 4
Expert

Certified by Google

Google Looker Studio
Expert

Doug dove into the deep end of web analytics and digital marketing at the turn of the millennium.

He helped a 30-person tech company compete on the world stage against large Silicon Valley companies who were rich with venture capital. That tech company developed and operated an impressive cloud-based web analytics platform before Google Analytics even existed. Doug worked extensively with it to guide marketing efforts and to keep leadership well informed.

Fast forward several years to when Doug was employed elsewhere, and Google Analytics became available to the world for free – he immediately recognized it would become invaluable to a wide variety of organizations.

Doug became a specialist in Google’s marketing technology.

Doug earned certificates from Google for both Google Analytics and Google Ads. Furthermore, having demonstrated to Google that his business was healthy, his clients were happy, and his work embodied Google best practices, he also earned and maintained the title of Google Partner throughout the years he offered Google Ads management to clients.

Doug’s professional focus is now on Google Tag Manager,
Google Analytics 4, and
Google Looker Studio.

This allows him to see projects through from tracking, to analyzing, to reporting. Doug prepared for the retirement of the UA version of Google Analytics, and the resulting need for organizations to properly implement Google Analytics 4, by adopting it early, participating in knowledge sharing with other experts, and successfully completing multiple GA4 courses and the GA4 certification assessment on Google’s training platform.

“I limit the number of clients I work with to ensure the quality of my work. Feel free to contact me to enquire about current openings, and to tell me a bit about your needs. I look forward to hearing from you.”

~ Doug McCaffrey

Contact me

Testimonials

See what people
are saying.

Danielle - Senior Officer, Stakeholder Relations

“Doug’s services have ranged from trouble-shooting routine issues to the creation of custom Google Analytics and Data Studio dashboard reports for internal and external audiences. Doug has also run training sessions and developed materials to help our team manage our reporting requirements independently, supporting our team as needed with advice and occasionally, an extra pair of hands during peak reporting periods.

Doug is a pleasure to work with and an indispensable member of our team – highly responsive, genuinely invested in our projects, and committed to seeing things through. His work on our custom reports has been exceptional and I would recommend Doug for such work without reservation.”

Scott - President, Marketing Agency

“We are fortunate to have been working with Doug McCaffrey for several years, and we greatly value his additions to our skill set. In every respect, Doug’s contribution has been insightful, relevant and well-received by our clients.

Working with Doug is a pleasure. He is an intelligent and articulate individual who is courteous and respectful. Whether working as part of a team, or independently tasked with a project, he is thorough and conscientious, and always meets or exceeds expectations.”

Aki - Founder, Startup

“From our first call he immediately understood where we needed help, and quickly understood the challenges that our customers faced. He put together a package for us that went beyond our requirements within the constraints of a startup budget.

He was diligent in reporting back weekly, and our team had a clear understanding of the ROI of our spend. He was also quick to change direction and experiment with new tactics based on what we were learning each week about our target customer.

I would recommend Doug to anyone. Doug has deep knowledge in this area and is also a lovely person to work with!”

Charles - Owner, Ecommerce Website

“It’s my pleasure to recommend Mr. Doug McCaffrey. While I’ve been in communication with Doug, I’ve gotten to know him as a reliable person with a strong work ethic. I have no doubt that he’ll create outstanding work.

His use of analytics also enabled us to focus our marketing efforts and budget on markets that generated the most sales and customer interest.

Having worked with other online marketing employees in the past, I can fully appreciate Doug’s proactivity and dedication.

He’s great at working independently and can produce high-level work with little supervision. I have no doubt that he will make an excellent addition to your team.”

Simon - Owner, Ecommerce Website

Ian - Digital Marketer, National Non-Profit

Andrea - Owner, Marketing Agency

Work directly with Doug McCaffrey.

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Doug McCaffrey’s recent product-knowledge updates

Google Analytics 4
Certification

Certification assessment successfully completed by
Doug McCaffrey
on Google’s training platform
on September 12, 2023.
(view certificate)

By earning the Google Analytics 4 Certification, the certificate holder has demonstrated an understanding of Google Analytics 4, including how to set up and structure a property, and use various reporting tools and features. They have the ability to use GA4 to gain valuable insights and make marketing decisions.

Google recognizes this individual’s ability to:
Setup a Google Analytics 4 property for a website or an app
Collect data needed by businesses and use the various reporting tools and features
Recognize key measurement features that can show the effectiveness of online marketing efforts