GA4 Audit
& Recommended Actions

You already have GA4, but is it fully operational?

Get a second opinion.

Audit

Have an expert thoroughly review all aspects of your implementation.

Tracking Code

Implementation method
Proper placement
Missing code
Unwanted hostnames

Configuration

Data streams
Enhanced measurement
Data collection
Google Signals
Data retention period
Filters
Unwanted referrals
Cross-domain tracking
User permissions

Data Quality

Metric discrepancy
Engagement metrics
Reporting identity
Attribution model
Lookback window
Query parameter exclusion
Personally identifiable information

Measurement

Custom metrics
Data imports
Remarketing
Measurement protocol
UTM campaign data
Custom event tracking
Custom dimensions
Audiences
Site search
Content grouping
Conversion migration

Conversions

Goal migration
Set event as conversion
Custom event conversions
Conversion counting method
Reporting on conversions

Account Linking

Search Console
Google Ads
BigQuery

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