GA4 Launch
Get your new GA4 property up and running in four steps
Book an introductory call
with your expert.
Have your expert launch GA4 with
standard best-practice configurations.
Get the most out of GA4. Go beyond standard to custom-built.
Have your expert conduct the
needs assessment and implementation planning.
Set yourself up for success.
It’s possible a basic launch package (steps 1 and 2) will not be enough to ensure a painless transition to GA4. In fact, this is often the case for many businesses. To avoid the potential disruption of your business losing access to pertinent data, it’s important to evaluate how all stakeholders currently use information generated by Google Analytics (UA). We will be there at every step, to guide you through the process.
A plan for how we’ll achieve our goals.
Based on the results of the needs assessment, your expert will lay out the work ahead. Because GA4 is essentially an entirely new tool, an expert who’s well acquainted with both the soon-to-be-retired UA version of Google Analytics – and the new GA4 version – is in the best position to develop a plan to ensure your implementation proceeds in a methodical and diligent manner, with minimal impact on your staff.
Put the plan into action.
Have your expert perform the
advanced custom GA4 implementation work.
With the plan in hand, your expert will roll up their sleeves and get to work.
+ see some possibilities
- Translation of your current measurement approach, including events and custom dimensions, into the Google Analytics 4 schema.
- Rebuilding of your Universal Analytics goals as conversions in Google Analytics 4.
- Translation of ecommerce events into the Google Analytics 4 format.
- Rebuilding of audiences and content groupings.
- Implementation of cross-domain measurement.
- Implementation of User-ID tracking to measure activity across devices.
- Creation of meaningful dimensions for funnel exploration reports.
During the project, you and your expert will meet regularly to evaluate progress and determine next steps.
Take your GA4 property to the next level.
By integrating the following free products, your expert will greatly extend your analytics capabilities.
Google Tag Manager
Enhance tracking capabilities well beyond
what Google Analytics can do on its own.
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When properly configured by an expert, Google Tag Manager actively tracks various actions taken by your website’s visitors, such as form submissions and click behavior. For example, you’ll learn which links, buttons, and email addresses people are clicking on.
Tag Manager passes this data along to Google Analytics, where it becomes available to you to enhance your reports. This richer behavioral data will allow you to better understand how well your website, and marketing initiatives, are performing.
Google Looker Studio
Get quick access to your most vital information
in dashboard reports customized to your needs.
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Many find generating reports in GA4 difficult, especially when attempting to find the information they’re accustomed to getting from the previous version.
Mercifully, there’s Looker Studio. It’s a platform for creating custom dashboard reports. Instead of diving into over 100 reports to search for what you need, as was the experience with the UA version of Google Analytics, dashboard reports in Looker Studio, when built by an expert, provides you exactly the information you need, in a visual format that’s easy to work with, and to share with others.
Google BigQuery
Back up your GA4 data to your own cloud warehouse.
Google’s free tier is generous enough for most.
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BigQuery is storage designed for analysis. It’s fast, relatively inexpensive, and is part of the Google Cloud Platform.
There are many benefits to backing up your GA4 data to BigQuery, such as:
- You’ll own your data independently from Google Analytics. Your future self will thank you for all the possibilities this opens up.
- Combining Looker Studio and BigQuery to explore your GA4 data makes for an excellent experience. Not only is it fast, it’s also reliable – you don’t need to worry about quotas or cryptic error messages like “data set configuration error”.
- Your stored data is very high quality. It’s 100% unsampled and includes all your raw GA4 event data.
- Furthermore, should you ever need to, you can retroactively filter or modify incorrect GA4 data.
Google Search Console
See how your performance in the search results
correlates with lead generation.
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Discover your site’s real performance within the Google search results – before people even arrive on your site.
- See which search queries bring up your website in the search results.
- Learn which web pages perform best at attracting people.
- Analyze your site’s impressions, clicks, and position on Google Search.
Your web analytics expert will link your Search Console account to your Google Analytics 4 account. This integration bridges the data gap between your website’s search performance data and the behavior of your website’s users. You’ll be able to investigate, for example, which organic landing pages within the first 3 positions on Google sent the most engaged users, and how many of them convert.